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2016 B2B Content Marketing Benchmarks, Budgets, and Trends

How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective B2B marketers do differently? Read the full article at MarketingProfs
Source: Marketing Profs
2016 B2B Content Marketing Benchmarks, Budgets, and Trends

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