Book Marketing with Special Sales Strategies with Brian Jud

Book Marketing with Special Sales Strategies with Brian Jud on Indie Office Hours 

Host Charlotte Pierce, with co-host, Laura Williams and guest Brain Jud.

Book Marketing Super Hero Brian Jud

Book marketing is, for many of us, much harder than the writing of your book. So how do you get the most out of your book marketing efforts? Are there markets that you haven’t thought of? After watching this video with Brian Jud of the Premium Book Company, you will see that there are many sales avenues that you may not realize are available to you. Or you may not have the time to dedicate to contacting all the different publishers and sales reps so you can get your book into the right hands. How happy would you be is a Fortune 500 company picked up your book to send out to all of their employees? Wouldn’t you love to have your children’s book in more libraries, day cares, and schools?
You can actually see the gears churning in both mine and Charlotte’s heads as we though of the book marketing possibilities.

3:53 What is “Special Sales”?

6:15 What About corporate sales?
9:50 How Brian Jud can help you sell your book.
11:30 How you can get your book listed.
15:53 What does it cost?
16:49 Maybe you want to do it yourself.
17:37 Traditional book sales are decreasing by 3% a year, special book sales are increasing by 10%
18:36 What if you have multiple titles?
20:51 Does it this service for both fiction and non-fiction?
21:28 How would you like to do speaker engagements? 
24:35 Defining your target reader and deciding on what categories fit your book.
26:37 What selling your book and Arm & Hammer baking soda have in common.
28:52 Upcoming APSS Conference in Philadelphia
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Indie Office Hours is aired live every Tuesday at noon through Google+ Hangouts. The host is Charlotte Pierce of Pierce Press and Laura Williams of Goodinklings. Each week on Indie Office Hours, we invite you to drop by, share your experiences and learn from others about independent publishing and book marketing. If you have a topic you’d like to focus on please let us know.


Brian Jud offers commission-based sales of books to buyers in non-bookstore market through the Premium Book Company. You can contact Brian at PO Box 715, Avon, CT  06001-0715; (860) 675-1344;
Brian Jud is also the Executive Director of the Association of Publishers for Special Sales APSS – formerly SPAN. He is also the author of How to Make Real Money Selling Books.
Pierce Press is a  premiere independent publisher.
Goodinklings is an agency that handles content writing, marketing and social marketing for brands.
For more information on IPNE (Independent Publishers of New England) visit

Books We Mentioned:

Doggie Investigation Gang by Shara Puglisi Katsos Buy on Amazon
The Peeragogy Handbook
Semantic Search by David Amerland and his new book Google+ Hangouts for Business
Charlotte Google circle Book publisher
Charlotte Pierce of Pierce Press is not only the creator and host of Indie Office Hours she is also Co-President of the Independent Publishers of New England (IPNE). You can learn more about Charlotte on LinkedIn.
me google circle book marketing
Laura Williams of Goodinklings is a content writer, marketer and social media consultant. Co-host of the Indie Office Hours program. You can learn more about Laura on LinkedIn
Click the images above to connect with Charlotte Pierce and Laura Williams on Google+
Boy reading
Table of books:

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