I love quotes. This is a good example of why, in seven words Gary V. summed up the nature of the content beast and I would also say, the value of social media marketing.
This is 2015 people and the old marketing models are headed to the great beyond. Companies that are not taking advantage of content marketing and the ability to tell their story through social media channels are missing out on those profits.
This is true for businesses of EVERY size. For example, the local cupcake shop that ignores social media is missing the ability to get that spontaneous results from potential customers. Maybe they posted ideas for a pirate themed birthday party and the mom who was just getting ready to order a cake for the party saw the post and decided to order cupcakes instead. If you are consistently adding great content that is helpful to your audience, then you will gain customers and they will be more loyal to your brand.
Here is what I think is one of the problems. Businesses don’t have the time or resources to develop content and manage it properly. I am sure that most understand that they should be more active in the online space, but they have a business to run. That is understandable but you shouldn’t ignore the problem. There are several ways to get help with your content creation and management.
Delegate. Ask someone that is already on the payroll to take over.
This is a solution that many businesses turn to but it is not always the best solution. Just because your receptionist is always on Facebook and has a ton of followers, doesn’t mean that she understands marketing. Another thing to consider is that when an inexperienced person is handling your social media posting, there can sometimes be some devastating mistakes. Also do they really have the time to make sure that your company is truly represented in social media and do the job that they were hired for? Probably not. That being said. Sue B. Zimmerman who is a the goddess of Instagram, requires that her employees in her Cape Cod retail store. Sue B.do,. be active on social media and show up to work with their smartphones. Throughout the day they send out posts about sales, satisfied customers, products and more. That is an awesome way to do social business!
Call in a favor. Ask your spouse, sibling, cousin, friend or weird uncle to help out.
This sounds like a good idea but usually falls flat. A social media marketing plan is a long-term commitment of time and resources. You probably didn’t want to hear that but it’s the truth. This may be seem like a great way for your wayward relative to work off that loan you gave them when their car broke down, but it probably won’t work out as you expected. Their lack of experience and know-how will can actually leave a bad impression on social media and cost you sells, (BTW this goes for web design to).
Hire someone. Hire a professional social media marketer.
The key word in that last sentence is “professional”. Don’t hire on the spot, some random guy that hands you a business card at the Chamber of Commerce mixer that states he is a social media expert. Save yourself time and money and evaluate their business.Look at their website and social media accounts and see if they have a solid online presence with great content and intelligent postings.Make sure that they show consistency and organization.Ask them what strategies they think will fit your businessWho do they see as your audience?If they are good at what they do they should be able to tell you how they would package your business as well as explain why you should concentrate on certain social media platforms. They should also be able to offer you concrete content creation ideas that will get you results. Think about what level of assistance you need with your social media marketing and strategies. Usually you can hire someone that will come in and just help you create and brand your accounts and set up the systems and tools that will help you save time and stay organized. Maybe that is all you need and you can take it from there. Or maybe you also need them to create a social media strategy that you can follow. you could also need help with content creation, such as blog posts, video and graphics. Your business may need to bring in someone full-time or hire an outside firm to handle all of your social media marketing. These decisions need to be made based on budget restrictions and time management needs.
I’m sure that there are other ways that you can get help but these are the one’s that came to mind. To do social media right takes time and skill. The good news is if you do it right, your business will grow and your profits will increase. Your customers will become more loyal and believe in you and your expertise! That is what makes is all worth while.
Taking advantage of the opportunities that come your way could become an addiction!