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Content Marketing

How Coca-Cola Can Help You Drive Your Brand: Coke’s Content Strategy

  Did you know that +Coca-Cola   has a plan to double their sales by 2020 through content? Coke has developed a mindset that uses the idea of the company being “liquid & linked” to take advantage of the organic flux of modern communication. Through storytelling, social listening, data analysis and collaboration […]

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Creating Great Content for New Clients

By L Williams At Goodinklings we write content for various business clients. There are times when we need a bit of guidance to get the ball rolling for a new client. It can be particularly difficult if the business is brand new and they haven’t defined their “voice”. I came […]