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Email Marketing

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How to Manage Email Deliverability: Six Simple Best-Practices

Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity. Read the full article at MarketingProfs Source: Marketing Profs How to Manage Email Deliverability: Six Simple Best-Practices

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Your Email Service Provider: Five Must-Have Capabilities and One Essential Trait

Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership. Read the full article at MarketingProfs Source: Marketing Profs Your Email Service Provider: Five Must-Have Capabilities and One Essential Trait

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Why You Should Turn Your Social Media Fans and Followers Into Email Subscribers

Social is increasingly becoming a paid channel more than an earned one, so it’s important to rethink its role in your marketing mix. Read the full article at MarketingProfs Source: Marketing Profs Why You Should Turn Your Social Media Fans and Followers Into Email Subscribers

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Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]

Inspired by the movie “Pitch Perfect 2,” these five tips can help you create email marketing campaigns that hit the right note with your customers. Read the full article at MarketingProfs Source: Marketing Profs Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]