Just now, sitting in my local coffee shop (Isn’t that where all great writers hangout?), I made a new friend. Believe it or not our hour long talk started because I admired her gorgeous piece of carrot cake. This lead to a conversation on sugar, Alzheimer’s disease. mental illness, PTSD, equine therapy for people with mental illness, websites, content writing and did I mention horse head wreaths?
During the conversation I shared with her several websites as well as ideas that could help her with what she is trying to accomplish, as a one-woman show. We discussed how she could use a book that she wrote on depression and mental illness as the groundwork for a website that would allow her to get her message out, and hopefully remove some of the stigmatism associated with mental illness. We talked about how she could incorporate her horse head wreath making business into her site (yes, you read that right and they are amazing). We talked about her fear of technology and that she wasn’t at a point in her business where she could hire help.
Why do I bring this up?
Because this is a great example of what content marketing can do for you in your business. Because someone took the time to create great, useful content I was able to offer wonderful resources to help bring some pieces of her business together. Maybe it’s because the first half of my life was pre-internet, but I am amazed that we have such vast amounts of useful information at our fingertips and I love to share it.
Here is what I want you to take away from reading this far…. effective content is not just stuff to fill a website or social media channels.
Effective content is the stuff that teaches, inspires, makes you think, laugh or get pissed off. Effective content is what people like me share with new friends in the neighborhood coffee shop, that could very well change the way they do business. Effective content marketing is based on one thing above ALL ELSE……….
the Relationship between you and the consumer. Period.
Look at the content that you use in your marketing and evaluate it using these three questions.
- Does it inspire an action or a reaction?
- Does it educate or solve a problem?
- Does it read like a sales pitch?
If you answered yes to #1 and #2, give yourself a high five!
If you said yes to #3.
You may want to rethink how you are presenting yourself to your customers. I don’t care what business you are in, there is a way that you can educate or help. It really is that simple. It is to your benefit to build a relationship with your potential customer, not just make the sale. This is not a new fad. Salespeople have done this forever at the golf course, during lunch and sitting on a couch explaining to new parents why Little Johnny/Jane need a set of encyclopedias. The days of websites being “internet billboards” are falling to the wayside and now your customer demands more from you. They want to get to know you, to feel wanted and be a part of your business.
Share your knowledge with the world! By reaching out you will get the sales that you are looking for and you could win the internet!
And for those of you that are already creating great helpful content….
Goodinklings provides content writing, marketing and social media strategies to businesses. We tailor-make our programs and products to meet our clients needs, big and small. Please contact us today for a free consultation.