Today’s Indie Office Hours Hangout on Social Media Integration was very interesting. Charlotte Pierce of Pierce Press and Independent Publishers of New England (IPNE) was the host and guets were myself, Mike Alton of The Social Media Hat and Jason Frasca of www.jasonfrasca.com.
We all know that having an online presence is absolutely necessary if you are going to market yourself. That being said this hangout offers some tips and ideas that can help you create a scoial media strategy that won’t completely overtake every minute of your day. We may not have all the answers but this is great place to start.
Here are some highlights:
5:20 Challenges that authors face when using Instagram. Mike also gave a great tip from Jenn Herman of www,jennstrends.com on how you can drive traffic to your blog.Here is a great video by one of my favorite Instagram expert’s Sue B. Zimmerman
10:25 Jason suggests that your build your social media presence BEFORE you publish! That way you have an audience ready and waiting when your book releases. He also explains how you can use Evernote to set up posting reminders.
14:45 Charlotte reminds you to update your profiles, bios and links. Keep this all current so people know who you are, what you are currently involved with and how to find you!
15:34 You really don;t know what is going to work!!!! Experiment and have some kind of presence everywhere!!!
18:00 Curating content and how you can do it for FREE!!! Check out Hootesuite!
20:00 How can you find interesting content?
21:22 Author Kathleen Colvin not only posts about her book but alos on Roman history to keep readers interested.
22:15 Using other peoples ideas and content.
23:13 We discussed saving the highlighted portions of your Kindle books into Evernote to use later. I was so sad when Jason told me that it didn;t really work that Iw ent back and looked at the informtion I had and it does wiork but the trick is to make sure that you are on your Amazon Kindle Page not your regular kindle account page. Here is the link to Michael Hyatt’s Post How to Get Your Kindle Highlights into Evernote
26:10 Why you should read all of Mike Alton’s blog posts.
27:36 Mike Alton’s #1 Tip!
29:00 Don;t be scared. You have more to say and share than you think!
29:55 You can’t break it, so just do it!!!! Ask for help!!!
Here is more great advice:
It’s simply this: stop trying to be amazing and start being useful. I don’t mean this in a Trojan-horse, “infomercial that pretends to be useful but is actually a sales pitch” way. I mean a genuine, “how can we actually help you?” way.” Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer
If you are serious about being the best writer that you can be watch Charlotte’ Face the Book TV that airs about every two weeks and Indie Office Hours Tuesdays @ 12. If you are busy writing the next breakthrough book than subscribe to the YouTube channels!
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Please let me know what you think or any questions you may have. If you would like visit me onPinterest. I have boards on most of the social media platforms with all kinds of tips, advice and shortcuts. Goodinklings on Pinterest