Metadata! Solving the Mystery.
Yep, we tackled metadata on today’s Indie Office Hours. You know that there is this thing called metadata, right? You may know that it is something that you will need to understand when publishing your book. Does thinking about metadata make you cringe and hide behind the bookshelves?
(dramatic music starts playing in the background) Angela Bole and David Amerland swooped in and saved the day. They explained why metadata is important, how to use it and the power of great metadata techniques. Grab a notebook and get your learn on.
4:20 Why you should read David Amerland’s Sunday Read. Here is a link to this past week’s post “Why We Do What We Do”
5:30 How Charlotte learned the importance of correctly categorizing a book.
6:50 What is metadata? And why you should care about it.
10:33 Get specific with BISAC subject codes.
11:30 David talks about how metadata can reach further out form the book publishing industry.***Geek Alert***
16:52 What about the book’s title?
19:06 Google says that 8 out of 10 purchasing decisions start with search.
20:00 Angela gives us more on the importance of correctly entered metadata. The lady knows her stuff.
22:25 You deserve a gold star for getting started on the road to understanding metadata.
23:40 Did you know about the Data Highlighter in Google Webmaster Tools? Well, you should.
26:30 What about language in meta description and other places across the online environment?
28:05 What is schema.org?
28:40 You may need help with this stuff.
>30:15 Don’t be scared! Start building your metadata and as you learn you will be able to add more layers. “Like an Onion” (said in the voice of Michael Myers portraying Shrek)
David Amerland. Author, Speaker and Analyst. David works with companies globally on their social media strategy and SEO techniques that will drive their brands. Other interests martial arts, fitness and cloudwars. (What? Cloudwars? Find out more here: http://bit.ly/1iuNEwx)
Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence>http://amzn.to/1lmXgsx
SEO Help: 20 steps to get your website to Google’s #1 page http://amzn.to/1nZZX2L
3) Online Marketing Help: How to promote your online business using Twitter, Facebook, MySpace and other social networks. http://amzn.to/1q4NAFT
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Angela Bole is the Executive Director of the Independent Book Publishers Association(IBPA) with 23 affiliates in the US and Canada. IBPA’s mission is to lead and serve the independent publishing community by providing advocacy, education, and tools for success in publishing. IBPA’s current member-benefits awareness campaign has been particularly effective under Angela’s direction, and includes a cloud-based, MOOC-style learning center.
Here is a great post on Jane Friedman‘s blog, How to Sell More Books By Optimizing Your Metadata By Joanna Penn
Great post by Nick RuffiloMetadata, Not E-Books Can Save Publsihing…
The Doggie Investigation Gang By Shara Puglisi Katsos
Book Industry Study Group : BISEC Subject Codes and more
How to Use Google Webmaster Tools
YouTube video tutorial on Google Webmaster Tool- Data Highlighter
Bert & Ernie form Sesame Street explain how metadata works…sort of.