Panda 4.0 Is Being Released Into the Wild

Panda 4.0

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Panda 4.0 Helps to Create a Kinder, Gentler Web

Two things happened in the last couple of days that have made me think, even more than usual, about SEO practices. Let me start by saying I am NOT an SEO expert. I mostly rely on tools that are available that help me research keywords, check key word density, etc. I do listen to the experts so that I have a broad understanding of how analytics work and how I can best serve by clients.

So back to the two things. First, I had a back and forth conversation about SEO and the person that I was talking too continued to be insistent that rampant use of keywords is necessary to get a good page rank, at the expense of the quality of the piece. He said that the experts say what they say, so that they keep their higher rankings and reduce the competition. No, really that happened and somehow I managed to stay in my chair. The second thing to happen was that when I came online this morning I found out that Google is releasing Panda 4.0 that presumably, will take better, more quality writing into account when ranking pages.
Like I said I am no expert but I do listen to them. I am sure that over the next few days many of my favorite SEO specialists will have a lot to say about Panda 4.0 and as time passes the changes will be reflected in page analytics and we will learn even more. I will be paying attention. In the meantime, I am going to continue to write good, quality content, not because Google tells me to, but because my clients deserve that. It is their message that I am communicating, not mine.

Panda 4.0 Resources

Evolution In Action; Google’s New Panda 4.0 Rollout by Tim Worstall

UPDATE: Another great article 

What The Experts Have to Say: Google Panda 4.0 and Payday Loan 2.0 Updates

Becuse I can’t resist, and because this my blog I am going to add my favorite Panda Joke. It may be old but it makes me giggle. 

A panda bear walks into a bar and orders a sandwich. The waiter brings him the sandwich. The panda bear eats it, pulls out a pistol, kills the waiter, and gets up and starts to walk out.

The bartender yells for him to stop. The panda bear asks, “What do you want?” The bartender replies, “First you come in here, order food, kill my waiter, then try to go without paying for your food.”

The panda bear turns around and says, “Hey! I’m a Panda. Look it up!” The bartender goes into the back room and looks up panda bear in the encyclopedia, which read: “Panda: a bear-like marsupial originating in Asian regions. Known largely for it’s stark black and white coloring. Eats shoots and leaves.”

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