David Amerland is THE authority on Semantic Search.
This video explains the nuances and purpose of semantic search and how it makes the web a better place.
As the video states we are now “publishers” and “broadcasters”. The content we create has to educate, entertain and inspire. It needs to be valuable, not fluff. Think about it. Your content has to be top notch of it was a waste of time and effort.
Semantic Search will only become more intuitive and focused. If you really want to reach the top of search and get noticed, create content that meets the standards of today’s search.