Why Social Media Is a Must: Erik Qualman


Erik Qualman, author of Socialnomics, produced this video to show how social media is no longer a choice , it is a must for business.

“We don’t have a choice on whether we do social media, the question is how well we do it”Erik Qualman

I know, I know you hear this all the time, but have you really sat back and evaluated how social media can improve your business? Did you know that brands are using social media not only to “listen” to their competitors, but also to provide better customer service? Did you know that customers want to hear from you? I mean it. They want to hear about how your business can solve their problems. Your customers want a relationship with you.

So, what do you need to do?

First, you need to come up with some ideas of how you can best serve your customers. A plumber can create videos that show a home owner how they can solve a simple plumbing problem, instead of calling a plumber. Sounds crazy right? But that is how you offer a service that they will remember when the big stuff happens. Maybe you are a wedding photographer, you can offer tips on wedding planning and partner with others in the wedding industry to gain even more attention. By building partnerships you can each take advantage of the other’s audiences and reach more people! 

Second, either you should commit yourself to learning how to use social media properly, or find someone who who can take care of it for you. Many small business owners find it difficult to build an online presence, even though they know that they should. Either the learning curve is too steep, or they don’t have the time. Of course, they probably can’t afford a full-time social media expert, which is understandable. But they can probably afford to have someone come in and create their social media profiles, organize their tasks and provide different levels of management and consultation.

Third, be creative. If a customer tells you how great you are, ask them if you can take a quick video of them telling the world the same thing. It takes about 30 seconds, with almost no set up. Pull out your phone and hit record. Make a teaser video of a sale event, highlight a few items that you will discount. Offer in store discounts if your customer tales a picture with their new purchase and posts it to Facebook, Instagram, Twitter, Pinterest, etc. The possibilities are endless!

There are many, many ways that you can use social media to improve the customer experience and in the end you will build an audience that cares about what you are doing. In the meantime watch both of these videos by Erik Qualman. I promise, you will learn something.



In the video below Qualman discusses how the real question you need to ask is “How can I give you something?”

You’ve heard of “Pay It Forward”? This is all about “Posting it Forward”.Erik Qualman


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