Analyzing Your Content With Google Analytics: How to Know What Works

Do you study your website’s Google Analytics? Want to go beyond reporting what you see? To discover how to analyze content using Google Analytics, I interview Andy Crestodina. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Read More …

Three Ways It Pays for Marketers to Be More Data-Driven

Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards of being more data-driven. Read the full article at MarketingProfs Source: Marketing Profs Three Ways It Pays for Marketers to Be More Data-Driven

Why Marketers Really Need to Know About Data Science

The ability to predict buying behavior and fine-tune personalization is every marketer’s dream. Data science makes that dream come true. Read the full article at MarketingProfs Source: Marketing Profs Why Marketers Really Need to Know About Data Science

How to Mine Social Media for Authentic Market Intelligence

Companies that mine the otherwise hidden person-to-person chatter of social media gain invaluable market intelligence into what consumers really think of their brands and competitors. Read the full article at MarketingProfs Source: Marketing Profs How to Mine Social Media for Authentic Market Intelligence

What Is Bad Data Costing Your Company?

A marketer’s database is only as good as the data in it. Unfortunately, no one is immune to bad data that’s found its way into databases—and the cost incurred is huge. Read the full article at MarketingProfs Source: Marketing Profs What Is Bad Data Costing Read More …