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Tag: content marketing

Semantic Search

Semantic Search Explained: David Amerland

  David Amerland is THE authority on Semantic Search.   This video explains the nuances and purpose of semantic search and how it makes the web a better place.   As the video states we are now “publishers” and “broadcasters”. The content we create has to educate, entertain and inspire. […]

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No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1

  We all are looking for ways to make 2016 more streamlined, easier and still get results. Understanding current SEO methods doesn’t have to be daunting. This article is a good start to gaining the skills you will need. Clear and concise goals are what will make the difference. As […]

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Why Brands Should Sweat the 'Small Stuff' of Customer Experience

The “small stuff” that brands overlook in customer experience is usually “big stuff” in their customers’ eyes. That small stuff can boost or destroy that relationship. Read the full article at MarketingProfs Source: Marketing Profs Why Brands Should Sweat the 'Small Stuff' of Customer Experience

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Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences

You now have to capture your readers’ attention at the earliest stage of their journey with your company. If you don’t, you may never connect. So how can your marketing collateral grab their attention? Read the full article at MarketingProfs Source: Marketing Profs Six Ways to Spice Up Your Marketing […]

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How to Get Better Branded Content for Your Campaigns: Give Away More Creative Control

Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here are four tips to make sure your project goes smoothly. Read the full article at MarketingProfs Source: Marketing Profs How […]