What 'Game of Thrones' Author George R.R. Martin Can Teach You About Marketing

Take a look at “Game of Thrones” author George R.R. Martin’s career, and you’ll find lessons that go beyond mere entertainment and apply as practical marketing advice. Read the full article at MarketingProfs Source: Marketing Profs What 'Game of Thrones' Author George R.R. Martin Can Read More …

Five Best-Practices for Real-Time Contextual Marketing

Marketing to people based on their real-time context is all the rage. But marketers need to be careful, because it may not be a fit for their organization. Read the full article at MarketingProfs Source: Marketing Profs Five Best-Practices for Real-Time Contextual Marketing

Analyzing Your Content With Google Analytics: How to Know What Works

Do you study your website’s Google Analytics? Want to go beyond reporting what you see? To discover how to analyze content using Google Analytics, I interview Andy Crestodina. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Read More …

Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts [Video]

Chris discusses his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions. He also shares his incredibly successful approach to email and how he has used content marketing. Read the full article at MarketingProfs Source: Marketing Profs Own Your Content Read More …

Five Quick Tips for Bringing Order to Your Creative Team–Without Wrecking Its Mojo

For some creatives, the business side of creative work can be a buzzkill. But without order, the work won’t get done. Here are some tips for introducing order without squelching creativity. Read the full article at MarketingProfs Source: Marketing Profs Five Quick Tips for Bringing Read More …