How to Enable Sales With Content Marketing

Creating content in linear progression won’t work for Sales: During the decision-making process, prospects have varying challenges and objections that Sales needs to overcome to convince prospects to take the next step. Read the full article at MarketingProfs Source: Marketing Profs How to Enable Sales Read More …

Generation Gap: Online Content Consumption and Age

How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ? Read the full article at MarketingProfs Source: Marketing Profs Generation Gap: Online Content Consumption and Age

Five Tips for Maintaining Branded Mobile App Engagement

The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a handful tips for helping to maintain engagement for your branded app. Read the full article Read More …

An Afternoon at the Coffee Shop or How Content Marketing Really Works For You

Just now, sitting in my local coffee shop (Isn’t that where all great writers hangout?), I made a new friend. Believe it or not our hour long talk started because I admired her gorgeous piece of carrot cake. This lead to a conversation on sugar, Read More …

How Coca-Cola Can Help You Drive Your Brand: Coke’s Content Strategy

  Did you know that +Coca-Cola   has a plan to double their sales by 2020 through content? Coke has developed a mindset that uses the idea of the company being “liquid & linked” to take advantage of the organic flux of modern communication. Through storytelling, social Read More …