The What, When, and Who of Successful Emails [Infographic]

What you put in your emails, when you send them, and who opens them are the biggest factors for a successful email campaign. Here’s a closer look at each factor. Read the full article at MarketingProfs Source: Marketing Profs The What, When, and Who of Read More …

What Makes a Marketing Email Go Viral?

Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors? Read the full article at MarketingProfs Source: Marketing Profs What Makes a Marketing Email Go Viral?

Five Tips for Increasing Email Engagement and Improve Inboxing

To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue. Read the full article at MarketingProfs Source: Marketing Profs Five Read More …

Three Mighty Good Reasons Your Prospects Delete Your Cold Emails

Most cold emails fail because they don’t connect with their audience. Fixing these three prevalent cold-email mistakes can get you better responses from your recipients. Read the full article at MarketingProfs Source: Marketing Profs Three Mighty Good Reasons Your Prospects Delete Your Cold Emails

Top Six Ways to Grow Your Email Subscription List

Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal. Read the full article at MarketingProfs Source: Marketing Profs Top Six Ways to Grow Your Read More …