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Tag: marketing

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2016 Marketing and Advertising Salary Guide

Starting salaries for marketing and advertising roles are expected to rise across the board in 2016, according to a recent report from The Creative Group. Read the full article at MarketingProfs Source: Marketing Profs 2016 Marketing and Advertising Salary Guide

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How Marketers Are Approaching Multicultural Marketing

Half of US marketers say they have initiatives in place to reach minority populations, such as African-Americans, Hispanics, and Asian-Americans, according to a recent report from the CMO Council and Geoscape. Read the full article at MarketingProfs Source: Marketing Profs How Marketers Are Approaching Multicultural Marketing

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Why Your Sales Team Should Be Marketing's Most Important Client

Despite advances in technology, most sales reps still lack the info they need to engage and convert their customers. That problem can be solved by your marketing team. Read the full article at MarketingProfs Source: Marketing Profs Why Your Sales Team Should Be Marketing's Most Important Client

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What 'Game of Thrones' Author George R.R. Martin Can Teach You About Marketing

Take a look at “Game of Thrones” author George R.R. Martin’s career, and you’ll find lessons that go beyond mere entertainment and apply as practical marketing advice. Read the full article at MarketingProfs Source: Marketing Profs What 'Game of Thrones' Author George R.R. Martin Can Teach You About Marketing