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Tag: marketing

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Customer Experience Must Be at the Heart of Your Agile Marketing

Customers today don’t want businesses to merely sell them products; customers want businesses to understand them, too. Agile marketing can help businesses do exactly that. Read the full article at MarketingProfs Source: Marketing Profs Customer Experience Must Be at the Heart of Your Agile Marketing

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How to Synchronize Your Marketing With the Customer Journey

Brand loyalty isn’t what it used to be. Consumers can now google your product or service and immediately see whether a competitor’s pricing or location works better for them. Here’s how you can still win them over. Read the full article at MarketingProfs Source: Marketing Profs How to Synchronize Your […]

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The Most Effective Tactics for Optimizing B2B Landing Pages

B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research. Read the full article at MarketingProfs Source: Marketing Profs The Most Effective Tactics for Optimizing B2B Landing Pages

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How to Build a B2B Case Study Program to Promote Your Company

Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards–including reduced sales cycles, market share growth, and increased visibility among key stakeholders. Read the full article at MarketingProfs Source: Marketing Profs How to Build a B2B Case Study Program to Promote […]

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Why You Should Run Your Search Marketing and Google Shopping Campaigns Together

Some companies manage their search engine marketing campaigns and their Google Shopping campaigns separately. But it makes sense for them to run together. Here’s why. Read the full article at MarketingProfs Source: Marketing Profs Why You Should Run Your Search Marketing and Google Shopping Campaigns Together