Fun and Games (and Marketing): Loaded Questions' Eric Poses on Marketing Smarts [Podcast]

Eric Poses, creator of the game “Loaded Questions,” talks game marketing, social media, crowdfunding, and more. Source: Marketing Profs Fun and Games (and Marketing): Loaded Questions' Eric Poses on Marketing Smarts [Podcast]

The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]

Demandbase Chief Marketing Officer Peter Isaacson discusses the “golden age of B2B marketing,” how to measure success, and using account-based marketing to increase revenue. Source: Marketing Profs The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]

How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]

Attorneys Sara F. Hawkins and Kerry O’Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions. Source: Marketing Profs How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]