Social Media Needs Content Writers!
One of my favorite websites is Social Media Examiner. Michael Selzner and his team of amazingness always deliver. I refer to many of their articles time and time again. They truly provide great quality contnet that is useful and it has helped me to do what I do.
Social Media Examiner came out with the 2014 Social Media Marketing Industry Report and it is full of some impressive facts. Here are my three favorites:
1) “A significant 58% of marketers stated that original written content is the single most important form of content.”
2) “The overwhelming majority of marketers (94%) use original written content as part of their marketing efforts.”
3) “Marketers plan to increase their use of original written content (81%)”
What does that mean to content writers and marketers?
The demand for quality written content that is thoughtful and original is going to increase. The rollout of Panda 4.0 makes it even more imperative that content should be well-written and engaging. (You can read the blog I wrote on this HERE).
For the Full Report: 2014 Social Media Marketing Industry Report. You can download for free unitl May 30, 2014.
Also the Social Media Marketing Podcast is one of my absloute favorites. I always learn new things and the advice opens up my mind and helps me serve my clients better in this ever-changing field.
Here is an example.
Teaching Sells: How to Gain Trust and the Sale by Teaching
Guest John Jantsch of Duct Tape Marketing and Duct Tape Selling lays it all out there. Great stuff!