Are you thinking about starting a blogging business?
I came across an article this morning, 9 Tips on Writing a Blog Post People Will Actually Read by Jesse Wisnewski of Stillhouse Marketing which makes some great points. Many of them I explain to clients as well as my students. Writing online is much different than writing offline.
Write like you know something about everything!
I rely on my background in sales and communications to write effective copy for businesses. That being said, every business is unique and its imperative to understand the reason for writing the blog post. Is it ultimately an effort to move the reader into a sales funnel? Is it meant to inform or entertain? Is its purpose to build your following and authority?
Expect the Unexpected
Over the years I have written blog posts on some interesting and often hilarious subjects. For a plumbing company I once wrote a post on how the toilets on the space station operate. Another client who ran a beauty site asked me to write a blog post on how to protect your dreadlocks when having sex. I also have taken on very serious writing projects. I was hired by a German eye doctor to rewrite his research papers originally written in German and then he translated to English but with syntax, spelling and grammatical errors. I rewrote the papers to grammatically correct English. Over the years I’ve authored posts on environmental issues, prison reform, politics, medical issues and much more. Some in my own “voice” but most often I write as the client.
Read. Learn. Repeat.
If you want to learn more about blogging start by choosing several well-known bloggers taking time to strive to understand their style and their use of language. Also, break down the true purpose of each piece and the effectiveness of the writing. Is there something that you would have done differently?
You can enjoy a lucrative career writing online if you take the time to understand the best way to write for the web and by paying attention to the writing of others. Wisnewski’s blog post is a great place to start.